UNDERSTANDING ATTRIBUTION MODELS IN PERFORMANCE MARKETING

Just How Machine Learning Enhances Advertisement TargetingAn advertising and marketing project's effectiveness depends on where the ads are placed. Handling brand security and positioning, along with making certain that the ad isn't displayed next to negative or non-factual content, are essential for the success of any type of retargeting technique

How Artificial Intelligence Boosts Ad TargetingAn advertising project's performance relies on where the advertisements are placed. Managing brand safety and placement, in addition to making sure that the advertisement isn't presented alongside unfavorable or non-factual material, are vital for the success of any kind of retargeting technique.